2008 YesYouCan Survey™
Methodology

The YesYouCan Survey™ is a proprietary, perceptual study conducted by Persuadables Research Corporation and sponsored by Stowers Innovations, Inc. This edition of the YesYouCan Survey centered on students/young professionals and their parents/grandparents as defined below.

Timing
Interviews were conducted between Jan. 31, 2008 and Feb. 5, 2008.

Sample
The sample for the YesYouCan Survey was randomly drawn from a national sample of adults 18+.

The sample’s baseline was defined as:
  • Students/Young Professionals. Adults 18-33. Must be a student, have graduated from college or technical school, or attended college or technical school.
  • Parents/Grandparents. Adults 34+. Must be a parent and/or grandparent of an adult 18-33 years old.
Persuadables Research Corporation surveyed 2,000 individuals via the Internet for the Stowers Innovations YesYouCan Survey, including 1,000 adults 18-33 and 1,000 adults 34+ who met the above baseline requirements.

Reliability
The YesYouCan Survey has a 95 percent +/- 3 percent reliability rating.

About Stowers Innovations, Inc.
Stowers Innovations, Inc. is the publisher of the Yes, You Can… series of books and other resources. Their mission is to provide information that makes people aware of how they can live a meaningful life through an understanding of their values, personal relationships, finances, good physical health and mental well-being. For more information, visit stowers-innovations.com.